Register a Domain to Promote Your Ebay Auctions
Branding and name recognition are sought after by merchants and marketers both online and off. Some names have gotten so big that they’re now used as verbs, such as ‘Google’, ‘Photoshop’ and, yes, ‘Ebay’. On a smaller scale, you can get your own name recognition by registering a custom domain name and using it to promote your Ebay stores and auctions. Why would you pay for a domain name when you could just use your Ebay storefront URL to draw customers? Two reasons: marketability and customer convenience. It’s much easier to market a custom domain name than it is to market a long URL filled with random numbers, letters, and other characters. Likewise, it’s easy for customers to remember a custom domain name.
Marketing is all about getting people’s attention and keeping it long enough to cinch a sale. Most domain names can be reserved for under ten dollars a year. With the potential payoff that name recognition brings with it, those ten dollars are definitely a worthy investment. There are some rules to remember before you reserve a domain name for your Ebay store. First, never reserve a domain name that actually includes the word ‘Ebay’.
Name recognition is a hot commodity, and Ebay will not be happy if you try to capitalize on their trademark. There’s a secondary issue as well. The Internet is a very fluid place. Ten years ago, we didn’t have YouTube, MySpace, or many other modern day giants. Ten year down the road, who’s to say that Ebay will be the auction site of choice? It would be a shame to spend several years cultivating your name recognition, only to have another auction site spring up overnight and bump Ebay out of top position. What you do with your registered domain is entirely up to you. Some Ebayers simply have the new URL forward to their Ebay store. Others build an entire web site around their auction listings and seller bio. With widgets, feeds, and other little extras, it’s possible to have a very informative web site that still promotes your auctions and storefront. The Ebay pros do caution against using affiliate links on your web site to promote your own auctions.
Get an inexpensive custom domain name that will stick in buyers’ minds, and watch those bids roll in. PPPPP 558 .
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