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Building A Better Business Website

RRP $13.99

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10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use Includes Sales Funnel and Landing Page worksheets. Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities in just a few months. Among the specific details you'll learn are: - How lead-generating websites are arranged (and why they usually don't require expensive website design or custom programming) - Why knowing your customers is the first step toward giving them what they want, and how to get the detailed information you need - What smart companies do to turn search engine traffic and social media followers into potential customers - How you can deal with huge increases in leads without spending endless hours at the office or paying more in overhead costs ... and a lot more.

Software Patterns, Knowledge Maps, And Domain Analysis

RRP $248.99

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Software design patterns are known to play a vital role in enhancing the quality of software systems while reducing development time and cost. However, the use of these design patterns has also been known to introduce problems that can significantly reduce the stability, robustness, and reusability of software. This book introduces a new process for creating software design patterns that leads to highly stable, reusable, and cost-effective software. The basis of this new process is a topology of software patterns called knowledge maps.

This book provides readers with a detailed view of the art and practice of creating meaningful knowledge maps. It demonstrates how to classify software patterns within knowledge maps according to their application rationale and nature. It provides readers with a clear methodology in the form of step-by-step guidelines, heuristics, and quality factors that simplify the process of creating knowledge maps.

This book is designed to allow readers to master the basics of knowledge maps from their theoretical aspects to practical application. It begins with an overview of knowledge map concepts and moves on to knowledge map goals, capabilities, stable design patterns, development scenarios, and case studies. Each chapter of the book concludes with an open research issue, review questions, exercises, and a series of projects.

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