Opal Aged Care, formerly known as Domain Principal Group, has embarked on a significant rebranding initiative, aligning itself with Alzheimer’s Australia NSW to enhance its aged care services. The company’s managing director, Gary Barnier, emphasized that the rebrand signifies a strategic shift towards delivering exceptional customer service and addressing the evolving needs of the aging population.
Barnier highlighted the escalating prevalence of Alzheimer’s disease in Australia, projecting a substantial rise in affected individuals by 2050. To cater to these changing demographics, Opal Aged Care is investing in specialized training for its staff to provide tailored support that preserves residents’ dignity and individuality.
As part of its new direction, Opal Aged Care has developed a person-centered care model, empowering residents to participate in shaping their care plans. The company aims to train over 5,000 employees in dementia care to ensure high-quality services. The collaboration with Alzheimer’s Australia NSW underscores the industry’s commitment to meeting the unique needs of dementia patients.
John Watkins, CEO of Alzheimer’s Australia NSW, emphasized the importance of staff receiving specialized training to enhance the well-being of individuals living with dementia. This partnership with Opal Aged Care signifies a positive step towards improving care standards for this vulnerable population.
Opal Aged Care has introduced key leadership roles, such as head of hospitality and head of lifestyle, to uphold superior customer service and promote residents’ well-being. The company plans to expand its facilities and double its bed capacity over the next decade to address the growing demand for quality aged care services nationwide.
With 56 facilities across Australia and a workforce exceeding 5,000 employees, Opal Aged Care is positioned to make a significant impact in the aged care sector. The rebranding efforts and strategic partnerships underscore the company’s commitment to innovation and excellence in providing specialized care for the elderly.
By repositioning itself as Opal Aged Care, the organization is poised to set new standards in the industry, focusing on personalized care, staff training, and enhancing residents’ quality of life. The company’s proactive approach to addressing the challenges of an aging population reflects a broader trend in the aged care sector towards more specialized and person-centered services.
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