Radix has experienced a significant surge in premiums, with its H1 2025 Premiums Report showcasing a remarkable 50% increase in premium domain registrations compared to the previous year. This surge underscores the escalating demand for high-value digital real estate, particularly in the technology sector, highlighting the importance of premium domains in brand positioning.
The standout performer in this growth trajectory is the .tech extension, which witnessed a substantial 70% rise in premium registrations in the first half of 2025 compared to the latter half of 2024. Noteworthy sales include 32 .tech domains registered annually at $5,000, 10 domains at $10,000, and an exceptional single-character domain sold at $25,000 per year, reflecting the market’s appetite for concise, brand-defining names.
The uptick in .tech adoption reflects broader trends in the startup and innovation landscape, where companies in AI, decentralized finance, digital identity, and music technology sectors are increasingly gravitating towards domains that emphasize a tech-centric identity. Examples such as great.tech, clone.tech, and music.tech exemplify how Radix domains are fueling forward-thinking ventures at the convergence of culture and technology.
Aside from new registrations, renewal rates for .tech domains remain robust, constituting 27% of all premium renewals. This statistic indicates enduring user value and long-term brand commitments, with domains renewed for the third time or more comprising 85% of total renewals, underscoring customer loyalty.
With a vast majority of its premium inventory still available, Radix is strategically positioning itself as a pivotal player in the future of online branding. Its portfolio encompasses single-character domains, geo keywords, and tech-centric terms that are no longer accessible on traditional TLDs, providing businesses with a unique opportunity to secure digital real estate tailored for scalability.
Radix’s performance in the first half of 2025 signals a thriving and maturing market for premium domains, increasingly influenced by the branding imperatives of the tech community. As the digital landscape continues to evolve, the demand for premium domains like those offered by Radix is expected to intensify, reflecting the evolving needs of businesses seeking to establish a strong online presence.
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