Domain registrars often sell .com domains at prices below the wholesale rate, sparking curiosity among domain buyers. The wholesale price for a new .com domain is $10.26, yet some registrars offer registrations for as low as $5.00, $5.75, or $6.99. This pricing strategy serves as a tactic to attract new customers and potentially secure registry rebates.
One primary reason registrars sell domains at or below wholesale prices is to act as loss leaders. By offering discounted domain registrations, registrars aim to acquire new customers who may engage in future full-priced registrations or purchase additional profitable services like hosting. Some registrars also leverage each registered domain as a marketing tool until the customer activates it, generating revenue through ancillary services.
Moreover, .com registry Verisign implements rebate marketing programs for registrars, rewarding them with rebates if they achieve specific growth targets. These programs often run on a quarterly basis, leading to short-term discounts towards the end of each quarter. As the first quarter comes to a close in late March, domain registrars roll out promotional offers to meet the growth targets necessary for rebate qualification.
For individuals seeking discounted .com domains, waiting until the end of the quarter may yield better deals as registrars strive to hit their growth milestones. Notable deals currently available include Unstoppable Domains’ $5 Fridays promotion, InterNetX AutoDNS offering domains at $5.75 until the month’s end, and Dynadot’s $6.99 .com registrations with the coupon code Luckycom25 valid through March.
Customers interested in further promotions can share additional offers in the comments section, provided they are priced at $6.99 or lower for .com domains and do not have limitations on the number of registrations per customer.
Overall, the practice of selling .com domains below wholesale prices showcases the competitive nature of the domain registration industry, where registrars strategically employ pricing strategies to expand their customer base and capitalize on registry rebate programs.
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