Atom, a domain marketplace, has recently revised its policy regarding listing domains on other platforms. This change allows sellers to list their domains on alternative marketplaces as long as the pricing is set at least 10% higher than on Atom. The rationale behind this adjustment is to discourage buyers from purchasing the domain elsewhere, ensuring that Atom’s marketing efforts drive sales on its platform.
Historically, Atom had some flexibility in partnering with specific marketplaces, but the updated policy aims to streamline the process and make it more accessible to sellers. This adjustment also extends to Spaceship’s SellerHub, a platform that has gained traction among domain sellers in recent weeks, indicating a shift in the industry towards more seller-friendly policies.
While sellers can now leverage multiple platforms to list their domains, it is essential to note that the domains still need to be directed to Atom’s nameservers. This requirement ensures that Atom can track and manage the listings effectively, maintaining consistency across different marketplaces.
Managing pricing across various platforms is crucial for sellers utilizing this new policy. Any changes in pricing on Atom must be promptly reflected on other marketplaces to avoid discrepancies. Additionally, sellers need to be mindful of lease-to-own settings, ensuring a seamless transaction process for potential buyers.
Atom’s Commission Match Guarantee remains in place, offering sellers up to $300 in compensation if their domain sells on Afternic while listed on Atom’s Premium marketplace. Despite this benefit, sellers should be aware of the specific terms and conditions associated with this guarantee to maximize its potential.
Andrew Allemann, a domain industry expert with over 25 years of experience, highlights the significance of these policy changes. Allemann, the founder of Domain Name Wire, emphasizes the impact of such revisions on the domain industry, particularly in enhancing seller flexibility and competitiveness across various platforms.
This move by Atom aligns with the evolving dynamics of the domain industry, where sellers seek more opportunities to maximize their domain exposure and potential sales. By offering a simplified and more inclusive policy, Atom aims to empower sellers to leverage multiple marketplaces effectively, ultimately driving growth and competitiveness in the domain market.
As the domain industry continues to evolve, policies like these reflect a broader trend towards increased seller empowerment and flexibility. By adapting to market demands and enhancing seller-friendly initiatives, platforms like Atom are poised to drive innovation and growth within the domain industry.
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