Changing a domain name for a Shopify store is a common need, often arising from rebranding efforts or shifts in business focus. Take, for example, an Idaho-based company that transitioned from producing fishing rod lockers to high-end trailers for fishing kayaks. To align with its new products, the company rebranded from SnakeRiverLocker.com to SnakeRiverManufacturing.us.

PLUSINNO Vertical Fishing Rod Holder, Wall Mounted Fishing Rod Rack, Fishing Pole Holder Holds Up to 9 Rods or Combos, Fis… | $37.90

Shopify simplifies the process of switching domain names, allowing businesses to make the change seamlessly. However, it’s important to note that Shopify permits changing the primary domain only once. The first step is to add the new domain connection in the Shopify admin interface under Settings > Domains. If the domain is already registered, Shopify can facilitate the connection or guide through the registration process with a domain registrar like GoDaddy.

RC Trailer, 1/10 RC Trailer for Hauling Behind Car, for RC Crawler SCX10 Gen7 Gen8 Upgrades, Metal Flatbed Trailer with Ho… | $102.17

Setting up the new domain involves adding various records, such as “A,” “CNAME,” and sometimes “TXT” records, depending on the registrar. Once the records are in place, Shopify will verify the new domain, typically within a short period. After verification, the new domain can be assigned as the primary domain for the store by navigating to Settings > Domains and selecting the desired domain.

Lost Connections: Why You’re Depressed and How to Find Hope | $17.70

Changing the domain type to “Primary domain” will make the store live at the new address. It’s crucial to ensure that proper redirects are set up to direct traffic from the old domain to the new one. Remember, Shopify allows only one primary domain change, so accuracy is key in this step.

Joomla! 3 SEO and Performance | $50.00

One potential drawback of changing domains is the impact on search engine traffic. Redirects, particularly 301 redirects, are essential for maintaining SEO equity during the transition. However, there may be a temporary loss of link equity following a domain change, as search engines need time to adjust to the new URLs.

Social Media Campaigns: Strategies for Public Relations and Marketing | $101.00

Industry expert Ann Smarty suggests conducting a thorough audit post-domain change to identify any redirect errors or issues that may affect SEO performance. While Shopify generates initial 301 redirects, it cannot entirely prevent the reduction in link equity that may occur during the transition.

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Tr… | $28.42

When rebranding, it’s crucial to promote the new domain effectively. The Idaho trailer manufacturer engaged in outreach to websites linking to its Shopify store, requesting them to update the links to the new domain. Additionally, the company launched a social media campaign featuring videos on platforms like Instagram and YouTube to introduce the rebrand and showcase its products, resulting in increased traffic and new backlinks.

Overall, changing a domain name in Shopify involves a series of steps to ensure a smooth transition and maintain SEO performance. By following best practices and promoting the new domain effectively, businesses can successfully implement domain changes to align with their evolving brand identities and offerings.